Launches - Page 47

In the context of business and product development, "launches" refer to the processes and activities involved in introducing a new product, service, or initiative to the market. This typically includes planning, marketing, and the official release date, when the product becomes available for consumers. Launches can occur in various forms, such as a soft launch—where a product is released to a limited audience for testing—or a full-scale launch, which targets a broader consumer base. The goal of a launch is to generate awareness, attract initial customers, and establish the product's presence in its intended market. Launches often involve promotional strategies, media coverage, and events to maximize visibility and encourage early adoption. Successful product launches can significantly impact a company's growth and competitive advantage.